Customers can arrange a test drive away from the dealership at their home, office or other location.Hyundai has introduced Shopper Assurance, a new program aimed at improving and modernizing the customer experience.The company says the majority of new car buyers are frustrated with the typical automotive retail experience. The new program aims to make purchasing easier, faster and less stressful.
Participating dealers will post their "fair market pricing" (MSRP minus incentives and dealer discounts) on their websites, potentially reducing the time it takes to negotiate a final price.
Customers can also take advantage of flexible test drives, which can be arranged via the dealer's website or a dedicated app. The prospective buyer can choose the test-drive location, such as a workplace or home address.
For customers who follow through with the sale, the purchase process has been streamlined by allowing most of the paperwork to be completed online prior to a dealer visit. Customers no longer have to waste time at the dealer applying for credit, calculating payment estimates or valuing trade-ins.
Finally, any customer who is not satisfied with their purchase is given a three-day buyback period to return the car for a full refund if it has been driven fewer than 300 miles since the purchase date.
"We expect this to be a differentiator, as our research showed that 84 percent of people would visit a dealership that offered all four features over one that did not," says Hyundai Motor America marketing chief Dean Evans.
The program will initially launch in Miami, Orlando, Dallas and Houston before spreading to showrooms across the nation by early 2018.