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The pickup and the small Kona crossover will presumably be aimed at revitalizing sales as Hyundai continues to be punished for its car-heavy lineup.

Hyundai has finally confirmed plans to offer the Santa Cruz pickup in the US market.

The Santa Cruz was unveiled in Detroit in 2015 and borrows its name from a California city. Pickups are particularly popular in the US and the design had been well received, but Hyundai had been hesitant to officially place the truck on its US roadmap until now.

Speaking to Reuters, Hyundai's US VP of corporate and product planning, Michael J O'Brien, said that the Santa Cruz had received a green light for US showrooms. He also confirmed that the Kona crossover will be brought into the US.

The Korean automaker last year shook up its US executive team amid lackluster sales. The brand appears to be taking a hit due to its car-heavy lineup, placing pressure on incoming executives to launch more crossovers, trucks and SUVs.

Unnamed sources tell Reuters the company will launch three new or refreshed SUVs in the US by 2020.

Live images by Brian Williams.