The Kona is aimed at the Toyota C-HR and the Honda HR-V.
Hyundai's upcoming entry-level crossover has a name: Kona. Named after a district on Hawaii's Big Island, the soft-roader is scheduled to make its public debut in the coming months.
The South Korean automaker promises the Kona features "true SUV genes, progressive design, and premium features." That's not a lot to go on, but the teaser image suggests the Kona receives a bolder style than many of its stablemates.
The LED daytime running lights are positioned a little bit higher than the grille, while the headlights are much lower, creating a look reminiscent of Nissan's Juke, Jeep's Cherokee, and a handful of recent additions to the Citroen lineup.
Technical specifications remain unconfirmed. All we know at this point is that front-wheel drive will come standard, and all-wheel drive will be offered at an extra cost.
The Kona was developed largely for the European market. Hyundai hopes adding a smaller, more city-friendly crossover to its lineup across the pond will help it reach its goal of becoming the number one Asian brand in Europe by 2021.
Whether it will be sold in the United States is up in the air at this point; the company's promotional material places an unusually strong emphasis on the European market.
The 2018 Hyundai Kona will debut this summer, and it will arrive in showrooms before the end of the year. When it lands, it will compete in the same segment as the Toyota C-HR, the Honda HR-V, and the Mazda CX-3.