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The Kona is aimed at the Toyota C-HR and the Honda HR-V.

Hyundai's upcoming entry-level crossover has a name: Kona. Named after a district on Hawaii's Big Island, the soft-roader is scheduled to make its public debut in the coming months.

The South Korean automaker promises the Kona features "true SUV genes, progressive design, and premium features." That's not a lot to go on, but the teaser image suggests the Kona will receive a bolder style than recent additions to the Hyundai lineup. The LED daytime running lights (pictured) will be positioned a little bit higher than the grille, while the headlights will be much lower, a look reminiscent of Nissan's Juke and Jeep's Cherokee.

Technical specifications remain unconfirmed. Similarly, it's too early to tell whether the Kona will be available with four-wheel drive.

The United States will be one of the Kona's biggest markets, but it was developed as a global model. Notably, Hyundai hopes adding a smaller, more city-friendly crossover to its lineup will help it reach its goal of becoming the number one Asian brand in Europe by 2021.

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The 2018 Hyundai Kona will arrive in showrooms before the end of the year. When it lands, it will compete in the same segment as the Toyota C-HR, the Honda HR-V, and the Mazda CX-3.