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Hyundai to launch flagship 'Palisade' SUV in Los Angeles

by Byron Hurd

The new three-row model will arrive in 2019.

Hyundai announced Thursday that its new flagship SUV, dubbed "Palisade," will debut at the Los Angeles Auto Show later this month and launch some time in the summer of 2019.

The new eight-passenger Palisade will be Hyundai's first true full-size SUV, sitting atop a lineup of crossovers which has long been criticized for lacking entries in segments critical to the success of a full-line manufacturer.

"The future Palisade SUV will convey a bold exterior that commands attention and has strong inherent imagery of safety and security, especially important with parents with growing families and active lifestyles," Hyundai said in the announcement.

"Palisade styling will offer dignity with style in an understated theme that demonstrates clear differentiation worthy of a flagship SUV."

Hyundai offered nothing else in the way of details, but we expect to see more teasers as the L.A. Auto Show draws nearer. Stay tuned.