Jeep is Raptorizing its SUVs.
Jeep will expand its portfolio with a line-up of models named Desert Hawk, the company announced as part of its five-year plan. The first Desert Hawk model will arrive in the first quarter of 2020.
The Desert Hawk badge will sit on the same level as the Track Hawk and Trail Hawk names. Think of it as Jeep's version of the recipe that created the Ford F-150 Raptor. Desert Hawk-badged models will "be underpinned by eight desert-specific engineering standards," the company promised. It hasn't outlined what they are, however.
In its presentation, Jeep showed a single photo of the Cherokee Desert Hawk it will release in 2020. We can tell it gets a more rugged design with plastic cladding on the bumpers and over the wheel arches, model-specific wheels and skid plates. We expect the modifications will go more than skin deep; the package will likely include comprehensive suspension tweaks.
Jeep expects the Desert Hawk models will represent about 10 percent of its model mix. The nameplate will make its debut on the Cherokee but odds are it will extend to other members of its line-up, too. Buyers interested in a Desert Hawk model will need to plan on spending between $5,000 and $10,000 more depending on the model.
Stay tuned for additional coverage of FCA's five-year plan.