Why wait should Jeep wait for the SEMA show when it can post pictures of its two new concepts on its corporate PR blog? Jeep did just that today, unveiling two new concepts both based off of the very popular Jeep Wangler Unlimited.

Jeep Wrangler Ultimate, based off the Unlimited, is a dressed up version of the automaker's popular four door Jeep Wrangler Limited. The suspension has been enhanced with a 3-inch lift to clear the massive 35-inch BF Goodrich Mud-Terrain tires mounted on custom, polished Alcoa Forged 18-inch wheels.

Other exterior enhancements include chrome enhancements located on the fuel filler door, tail lamp guards, tubular side steps, exterior mirrors, tow hooks, door handles, hood hinges and fascia overlays. The concept is painted in a new color dubbed "Liquid Charcoal Pearl Coat."

For interior enhancements, designers took cues from adventure sports bags and accessories. Seating surfaces are clad in durable orange mesh fabric and dark slate gray Nappa/Province leather - bound with a heavy black-leather baseball stitch.

Jeep Wrangler JT uses the Unlimited platform and turns the SUV into a pickup. Jeep added an off-road package giving the pickup the ability to traverse extreme terrain (see gallery below). Off road enhancements include 3-inch suspension lift, 35-inch BF Goodrich Mud Terrain tires, upgraded rear bumper and rock rails, all-new Ramsey 9500 UT winch.

The Jeep Wrangler JT was recently put to the test in Moab, Utah, where it navigated the steep climbs and descents on the slopes of the Hell's Revenge trail. It's 4x4 capability showed as it negotiated the slick water tubs and waterfalls - at times nearly vertical to the ground.

Jeep Wrangler Ultimate