Road Rover would sit between Jaguar and Land Rover.

Jaguar Land Rover is developing a new vehicle brand intended to bridge the gap between the company's luxurious Jaguar offerings and its off-road-oriented Land Rover line of utility vehicles, a new report claims.

According to Autocar, JLR is working on a new model line known as Road Rover. Dug up from the company's past, the Road Rover name was used in the 1950s for an experimental vehicle line that split the difference between Rover cars and the original Land Rover. Land Rover would later use the concept behind the Road Ranger brand to develop the first-generation Range Rover.

Modern-day Road Ranger products would follow that same blueprint — they'd be more capable than Jaguars, but wouldn't offer the go-anywhere abilities of Land Rovers. Sticking true to the common thread between Jaguar and Land Rover, the Road Rover line will be positioned as a luxury brand.

The first Road Rover vehicle is reportedly being developed along-side the next-generation Jaguar XJ and is being benchmarked against the Mercedes-Benz S-Class. The first Road Rover model is expected to use an all-electric drivetrain with all-wheel drive. It should be capable of accelerating from 0-60 in under 5 seconds and covering more than 300 miles between charges.

No images of the Road Rover have yet emerged, but JLR is said to be keen on playing up the brand's position as a maker of crossover vehicles. If that's the case, expect to see lower vehicles than the typical Range Rover with a silhouette more along the lines of a shooting brake.

JLR could unveil the Road Rover brand at the 2019 Los Angeles auto show.