The C3 Roll Top features a convertible roof built from a repurposed billboard truck tarp.
It hardly seemed possible for the asymmetrical Veloster to get any funkier, but Hyundai has revealed a concept version of the hatchback in Los Angeles that makes the standard car look positively tame.
Called the Veloster C3 Roll Top, the concept is highlighted by a versatile convertible roof that Hyundai says was created from a repurposed billboard truck tarp. For a wind-in-you-hair convertible experience, it can be folded back; should there be a need to carry bulky items like bikes or surfboards, extra cargo space can be freed up by folding the rear seats, popping open the tailgate (fitted in place of the normal car's hatch) and rolling the top forward.
Hyundai says the C3 Roll Top was inspired by colorful, low-cost fixed gear bikes, with that influence taking the form of mismatched front and rear wheels in addition to other unique elements such as interior floor tiles constructed from recycled skate board decks.
Providing power for the concept is the Veloster Turbo's direct-injected 1.6-liter turbocharged four-cylinder, which produces 201 horsepower and 195 lb-ft of torque.
Don't expect to see the Veloster C3 Roll Top at your local Hyundai dealership any time soon.