The LandWind X7 has a striking resemblance to the Evoque, but for a fraction of the price.
Jaguar Land Rover has promised to put up a fight over a Chinese SUV that appears to be a blatant Range Rover Evoque knockoff.
Sold as the LandWind X7, the SUV shares the same overall form, front-end design and headlights, among other similarities. The brand "Land Wind" has even been placed on the edge of the hood, where "Range Rover" can be found on the genuine Evoque.
"New Land Wind From China. ... Haven't we seen this before somewhere??" Jaguar Land Rover design director Ian Callum quipped in a Twitter post.
Chinese imitations of Western vehicles are common, but are likely to be the source of increasing legal conflict as global automakers continue to fight for market share in the world's largest automotive market.
"The fact that this kind of copying is ongoing in China is very disappointing," Land Rover chief Dr. Ralf Speth told Autocar. "As a company we have invested heavily in China with our joint venture partner Chery. ... I cannot imagine Chinese officials will be happy at any actions that undermine the credibility of the country. What we have seen today is not correct."
The X7 is said to sell for the equivalent of $22,000, approximately a third of the Evoque's price in China.