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The Evoque SW1 inaugurates a new heads-up display.

Land Rover will arrive at next month's Paris Motor Show with a limited-edition variant of the Evoque called SW1 that pays homage to Great Britain's Union Jack flag.

Based on the range-topping Dynamic trim level, the SW1 stands out from a stock Evoque thanks to Union Jack graphics on the rear spoiler and on the mirror caps as well as decorative stickers on the hood and on both sides. SW1 buyers can choose from Firenze Red, Fuji White, Loire Blue, Santorini Black and Corris Grey. A white roof and white 20-inch multi-spoke alloy wheels come standard regardless of which color is chosen.

Inside, the Evoque SW1 packs Taurus Ebony leather upholstery with Cirrus contrast stitching and Union Jack graphics on the headrests. Models equipped with a nine-speed automatic transmission gain anodized red shift paddles, while those equipped with a six-speed manual gearbox feature a SW1-specific shift knob.

The SW1 inaugurates a brand new heads-up display that will be available as an option on all variants of the Evoque in the near future. The system uses laser holographic technology to provide vivid colors and increased brightness, allowing the driver to read the information displayed even in bright sunlight.

The Land Rover Range Rover Evoque SW1 will go on sale across Europe shortly after it debuts in Paris. Land Rover promises it will launch more Britain-inspired SUVs and crossovers in the coming years.

In addition to the Evoque SW1, Land Rover will introduce the brand new Discovery Sport in Paris.