Toyota will soon offer its Lexus lineup in India.
Toyota's premium Lexus brand will make the jump to the fast-growing Indian luxury car market in just two years, the Japanese automaker announced this week.
Toyota has chosen Kirloskar Group to distribute vehicles in India. The automaker has not announced just which vehicles will be offered in India, although its range-topping LS and GS (pictured) sedans and its RX crossover are likely candidates for the launch.
Lexus, which was first launched in the United States more than 20 years ago, has been slow to expand beyond North America and Europe. Since 2005, however, the division has been rapidly growing in Asia and Latin America.
Unlike some premium brands sold in India, Lexus vehicles will be built in Japan and imported. Rivals like Mercedes-Benz choose to assemble vehicles domestically in order to be spared from costly import duties.
The Indian market has been growing quickly at both ends of the spectrum, starting at the bottom with the $2,000 Tata Nano and moving up to ultra-premium brands like Aston Martin.