JLR's InMotion Ventures plans to test its mobility services and autonomous vehicles on Lyft's ride-hailing platform.

Jaguar Land Rover's InMotion Ventures division has announced plans to invest $25 million USD in Lyft and provide a fleet of vehicles to the ride-hailing company.

In a joint statement, the companies said the deal will help support Lyft's expansion and technology plans. It will also help JLR develop and test its next-generation mobility services and autonomous vehicle technologies.

"This is a strategic investment for both parties as we focus on innovating new mobility solutions for our customers," said JLR's executive director of corporate and strategy, Hanno Kirner. "Collaborating with an expanding technology business like Lyft is going to help us both accelerate our ambitions."

Ride-hailing companies including Lyft and Uber have attracted significant attention from traditional automakers in recent years. The industry is preparing for a further shift away from traditional car ownership as more city dwellers embrace ride-sharing or other alternative forms of transportation.

Lyft last year reportedly turned down a buyout offer from General Motors. The companies instead established a half-billion-dollar partnership, aiming to launch on-demand autonomous vehicles by 2019.