The latest commercial focuses on back-seat comfort.
Ford has extended its Lincoln advertising campaign featuring Matthew McConaughey, this time sending the actor to Iceland with the Continental.
The latest commercial maintains the same unique theme as the previous segments, starting with silent scenes and eventually focusing on McConaughey's contemplative monologues.
The ads were directed by Wally Pfister, known for "The Dark Knight" and "Inception."
Lincoln's previous commercials with McConaughey achieved brief 'viral' status, prompting YouTube parodies and attention from Saturday Night Live.