Mazda has announced a new QR marketing campaign with rental company Enterprise.

Although fleet sales have been given a bad name in recent years, sales to daily rental companies are a good way to get your products in front of potential buyers. Recognizing that opportunity to turn renters into buyers, Mazda has launched a new QR marketing campaign with rental partner Enterprise Holdings.

Dubbed "OnRamp", the program will initially launch on Mazda6 models available at Enterprise Rent-A-Car locations. Those Mazda6 models will be fitted with stickers that read "Like What You See? Scan the code and learn more." with a QR code below. The stickers will be affixed to the car's keys and driver's side window, allowing passersby to also scan the QR code.

Mazda expects a full rollout of the QR campaign within a few months.

"OnRamp exposes the thousands of renters who are likely looking for a new vehicle to a new experience that extends beyond the rental transaction and puts a spotlight on vehicles from our manufacturing partners like Mazda," said Susan Lombardo, vice president of vehicle acquisition for Enterprise Holdings. Lombardo added that a significant portion of Enterprise's business is to renters that need a vehicle after an accident, theft or mechanical issue with their current vehicle - making them prime targets for a new vehicle purchase.

Enterprise - which also owns Alamo Rent A Car and National Car Rental - is discussing similar promotional programs with Toyota and Nissan. Enterprise says it could have QR codes in 100 percent of its rental fleet by the 2013 model year.


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