McLaren has released the first of three videos that celebrate the company's 50th anniversary.
McLaren is celebrating its 50th anniversary with a new, three-part video series. McLaren released the first short film of the series, entitled 'McLaren 50 - Courage', earlier on Friday.
Although McLaren has a number of fantastic machines that could have starred in the series - including the company's stable of Formula 1 cars, the legendary F1 road car or the company's latest MP4-12C - the British automaker chose to highlight the company's founder, Bruce McLaren.
Directed by Sweden's Marcus Söderlund, part one of the film series follows the ghost of Bruce McLaren as he retraces the scene of the crash that took his life at the Goodwood circuit in 1970. Söderlund's signature dreamlike-directing style fits the film perfectly, with a Bruce McLaren monologue making the three-and-a-half minute clip truly goosebump-worthy.
"This is Bruce McLaren's film," Söderlund said. "I love that Bruce McLaren is revisiting his crash-site, like an angel from a Frank Capra movie."
He added: "Films can change the way you look at the world by showing you how another person sees it. This is how I imagine that Bruce McLaren looked at the world."
McLaren says the final two installments of the film series will be released in "due course."