Slow sales could force MINI towards EV-only line-up
BMW\'s city car brand is struggling in America.
MINI is considering following the footsteps of Daimler's smart division by going electric-only in America. It's one of the solutions executives are evaluating in a bid to turn around the struggling brand.
American MINI sales fell 10 percent through October to 38,456 units, according to Automotive News. "It's really only in the U.S. we are facing this with [the brand]," noted company boss Peter Schwarzenbauer in an interview with the trade journal on the sidelines of the Los Angeles Auto Show.
Consequently, his team is looking at pushing MINI "in the direction of the electric mobility company." It sounds like adding more SUVs -- the de facto fix to any sales slump -- was considered but ultimately ruled out, presumably due to the brand's image as a small car company.
Photos by Ronan Glon.