Nissan builds the ultimate dog lover's car.

This is Nissan's "Rogue Dogue" project car--the pimped-out crossover sure to earn you the admiration of bitches everywhere.

If you're feeling deja vu, it's because you actually have seen this before; Nissan built an X-Trail 4Dogs concept based on the same theme and promoted it aggressively across social media.

Since the X-Trail is not sold Stateside, the Rogue was the natural choice for the Rogue Dogue's skunkworks (dogworks?) design team, who partnered with Vehicle Effects of Sun Valley, Calif., to produce the concept.

"For all of the dog lovers at Nissan, the Rogue Dogue is so much fun - the equivalent, I guess you could say, of riding with your head out the window if you were a dog," said Michael Bunce, vice president, Product Planning, Nissan North America, Inc., in the announcement.

The Rogue Dogue's list of modifications is extensive, but unlike the typical show car, you wouldn't know it if you saw it rolling down the street. In many ways, this makes it all the more perplexing. For once, we have a one-off which, for all its extensive customization, still looks outwardly production-ready.

Under all the accessories sits a 2017 Rogue SL with the Platinum Reserve interior package. The most significant revisions are in the rear cargo area, one glance at which will make clear exactly why a Hybrid model wasn't chosen for this treatment. Quite simply, they needed the space.

The floor and sides of the cargo area are completely unrecognizable. It starts with the floor, which has been raised to accommodate a slide-away dog ramp and storage compartment. Built around (and on top) of this false floor are fold-down water and food dispensers.

A removable, custom-built dog bed sits atop this shelf. Harness clips have been installed in the cargo area as well to provide added safety and restraint. Heated air vents (likely retained from a three-row Rogue model) keep your dog warm and dry. Don't like keeping man's best friend all the way in the back? No problem a second-row dog hammock was installed to keep them safe and close-by.

Out back, there's also a pressurized washing and heated air-drying system, but even if Rex manages to make it on board all muddy, materials were chosen specifically for their ease of clean-up.

"Everything that we built into the Rogue Dogue project are actually very possible to add to a production Rogue, though you do compromise the available rear cargo area slightly for the ramp, storage compartments and the food and water dispensers," said Dennis McCarthy, owner, Vehicle Effects.

Live photos by Brian Williams and Byron Hurd.