The Nissan Titan might be packing its bags for new foreign markets.The full-size pickup truck is a uniquely American vehicle, but Nissan is considering a new strategy that would see its Mississippi-made Titan sold in several other global markets.Nissan revealed its plan ahead of the start of the Tokyo Motor Show. Nissan has not finalized future markets for the Titan, but China, Australia, Russia and the Middle East are under consideration.
"We are now looking at other markets where we can introduce the full-size pickup," Ashwani Gupta, senior vice president of the Renault-Nissan Alliance's light-commercial business unit, told Automotive News. "That market is really growing."
Although a large chunk of full-size pickup truck sales in the U.S. go to individual consumers, the Renault-Nissan Alliance LCV unit, which now counts the Titan as one of its products, plans to market the Titan to commercial users. It remains unknown, however, if that strategy will actually boost Titan sales.
Through the first nine months of the year Nissan has sold just 35,549 Titans in the United States. In comparison, Ford sold 658,636 units of its F-Series pickups during the same period. But despite its meager sales, the Titan is actually one of the fastest-growing nameplates in the market with sales up 224 percent year-over-year.