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No performance sub-brand for Genesis, for now

No performance sub-brand for Genesis, for now

by Ben Hsu

Genesis will still offer the most powerful cars of the Hyundai Group.

Despite an all-RWD sedan lineup, Genesis says it will not pursue a performance sub-brand, at least not yet.

Though parent company Hyundai is developing its N performance line of hotted up Velosters and i30 hatchbacks, the formula will not be applied to Genesis. The luxury brand, launched just two and a half years ago, will not seek to compete with more powerful Mercedes AMG, BMW M or Lexus F cars.

"We have enough on our hands right now establishing ourselves as a brand, let alone trying to introduce another sub-brand,” Genesis boss Manifred Fitzgerald told Australia's Motoring. He also reasserted that Genesis cars would have the highest performing engines in the Hyundai Group.

In fact, the recently unveiled Genesis G70 will be more enthusiast-oriented than even the company's own rear-wheel-drive sports sedan, the Kia Stinger. Though both are based on the same platform, the G70 will be lighter and come with a manual transmission. Both share a 365-horsepower 3.3-liter twin-turbo V6, but Genesis says the G70 will out-accelerate the Stinger with a sub-5 second 0-60 time. For comparison, the Stinger's 0-60 time is 5.1 seconds.

Fitzgerald's statements don't mean that there will never be a Genesis performance brand, just not anytime soon. Right now, the marque is more focused on establishing a design identity with the Essentia concept shown in New York.