Kia: Stinger "fueled by passion"

by Ronan Glon

Kia explained it built the Stinger out of passion, not because it made business sense. "There wasn’t a business case; it wasn’t like we ran market research and figured out “this is the vector we’re going to take.” It was fueled by passion from the studio," Orth Hedrick, Kia America's vice president of product planning, said in a recent interview.