Genesis wants standalone dealerships

by Ronan Glon

Hyundai's recently-emancipated Genesis brand wants to establish its own dealer network to better rival Audi and Mercedes-Benz. "At Genesis, we believe in putting our customers first and giving them a proper ownership experience. To ensure that happens, we need to take this next step in the separation of the Genesis brand from our parent company," Erwin Raphael, the brand's general manager, said.