The company hasn't ruled out a Tesla-like reservation system, either.
Porsche will introduce the Mission E, its very first series-produced electric car, before the end of the year. The company is making big changes as it prepares to surf the electrification wave. It's notably in the early stages of building a network of charging stations.
The idea isn't to rival Tesla's Supercharger network, which covers a majority of the United States. Instead, the German brand will install charging stations in strategic locations across the nation.
"We're looking at putting convenience stations at interesting properties that might be a good fit for our customers, whether it's a high-end hotel or a resort. There is potential. They would be built and maintained by Porsche," said Joe Lawrence, the chief operating officer of Porsche's North American division, in an interview with Digital Trends.
These charging stations will be compatible with the Mission E's ultra-quick 800-volt charging system. They'll facilitate the task of taking a road trip in an electric car. However, Lawrence added his team's research predicts most owners will charge at home or at the office, where the car can spend numerous hours plugged in if needed. To that end, Porsche will add wireless inductive charging to the Mission E. It's not the fastest way to charge an electric car but it's more convenient than plugging it in.
Rival Tesla made waves with its reservation system, which lets early hand-raisers get in line by sending a refundable deposit. Lawrence said the excitement among dealers and customers is palpable and the company hasn't ruled out a Tesla-style reservation system.
"That's something we don't have plans for. It doesn't mean that we won't. We'll work together with our dealers on determining whether that's something that will make sense or not," Lawrence replied when asked about the possibility of opening up pre-orders.
The Porsche Mission E -- a name that might not make the transition to production -- will make its debut before the end of the year. Sales will begin next year, meaning it will most likely be branded a 2020 model.