You can now buy a Ram truck which matches your Case or New Holland tractor.
Ram is celebrating its ties to the agriculture industry with new Harvest Edition variants of the 1500, 2500, and 3500 trucks.
The 2018 Harvest Edition models are aimed at America's farm families, according to the manufacturer. Outside, the most notable modification is that buyers who want a truck to match their tractor can order Case IH Red or New Holland Blue.
"Farmers have been asking for these colors, and Ram is proud to be the first in the industry to be able to offer them," affirmed Ram boss Mike Manley.
Farmers who run John Deere machinery are out of luck if they want color-coded equipment. New Holland and Case IH are both owned by CNH Industrial, a group run by Sergio Marchionne and closely related to Fiat Chrysler Automobiles (FCA). This makes the tie-up considerably easier, and explains why Ram wouldn't want its trucks to wear a rival's colors.
Paint aside, the Harvest Edition models come standard with a long list of work- and comfort-oriented features like black tubular side steps, a spray-in bedliner, mud flaps, fold-out bumper steps, rubber floor mats, skid plates, and heated seats. 1500 trucks also get an additional inch of ground clearance, and all models receive navigation.
The Harvest Edition is offered with the quad, crew and mega cab models. All bed lengths and powertrain options are compatible with the package.
Pricing starts at $39,910 plus a $1,395 destination charge for the 2018 Ram 1500 Harvest Edition, and $46,235 for the Heavy Duty models. The Harvest Edition will go on sale nationwide in the third quarter of this year.