Leaked documents suggest models will be permanently discounted by up to $5,205.Fiat Chrysler Automobiles is reportedly planning to permanently discount Fiat models as the brand continues to struggle in the US market.The revisions will lower sticker prices by up to $5,205 depending on the model, according to leaked documents cited by Automotive News.
The entry-level Fiat 500 is expected to drop from $16,995 to less than $14,995 (excluding $995 freight). The biggest discounts are said to affect the 500C, reducing the premium for all convertible trim levels to just $1,495 compared to equivalent hardtops. The documents point to a $21,490 price tag for the 500 Abarth Cabrio, down from $26,695.
The 2016 lineup currently places the Mazda MX-5 Miata-based Fiat 124 Spider in a slightly lower price bracket than the Fiat 500C Abarth, however the 124 will soon carry the brand's highest base price in the US. Prices for the 500X are also set to remain mostly unchanged.
Brand sales were down by 24 percent in October, pushing overall deliveries down by 20 percent through the first ten months of the year. The 500X is up by 63 percent so far. The all-wheel-drive model has apparently cannibalized sales from the 500 and 500L, which are down by 39 percent and 59 percent, respectively.
Aside from the price cuts, Fiat dealers will also receive a simpler lineup with fewer trim levels. The changes are expected to be implemented sometime next year.