Rugged Hyundai Santa Fe Sport headed to SEMA

by Ronan Glon
Rugged Hyundai Santa Fe Sport headed to SEMA

This custom Santa Fe Sport can tackle the trails in Moab, Utah.

Hyundai will travel to the annual SEMA show in Las Vegas, Nevada, to introduce a more rugged Santa Fe Sport.

The design study is called Rockstar Energy Moab Extreme Off-Roader Santa Fe Sport Concept. Hyundai explains the crossover was designed with input from Rockstar to "withstand the ultimate demands of extreme off-roading in Moab, Utah," though it stopped short of detailing precisely how the energy drink company contributed to putting a family-friendly crossover on steroids.

Starting with a garden-variety Santa Fe Sport, Hyundai teamed up with a long list of partners to add a lift kit, bead lock wheels wrapped by Baja MTZ off-road tires, skid plates, and bigger brakes on all four corners. The modifications also include a custom roof rack, a revised intake system, a MagnaFlow exhaust, and a dry cell battery. The passengers are treated to a custom leather interior, Bluetooth speakers, and a Kicker sound system, and they can sleep on the trail thanks to a tent provided by Cascadia.

"We definitely pushed [the Santa Fe Sport's] capabilities to new limits to conquer the pinnacle of challenges at Moab," Hyundai sums up.

What the future holds is unclear; we'd be surprised to see a camouflaged Santa Fe Sport join the standard, family-oriented model in showrooms.