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This custom Santa Fe Sport can tackle the trails in Moab, Utah.

Hyundai will travel to the annual SEMA show in Las Vegas, Nevada, to introduce a more rugged Santa Fe Sport.The design study is called Rockstar Energy Moab Extreme Off-Roader Santa Fe Sport Concept. Hyundai explains the crossover was designed with input from Rockstar to "withstand the ultimate demands of extreme off-roading in Moab, Utah," though it stopped short of detailing precisely how the energy drink company contributed to putting a family-friendly crossover on steroids.

Starting with a garden-variety Santa Fe Sport, Hyundai teamed up with a long list of partners to add a lift kit, bead lock wheels wrapped by Baja MTZ off-road tires, skid plates, and bigger brakes on all four corners. The modifications also include a custom roof rack, a revised intake system, a MagnaFlow exhaust, and a dry cell battery. The passengers are treated to a custom leather interior, Bluetooth speakers, and a Kicker sound system, and they can sleep on the trail thanks to a tent provided by Cascadia.

"We definitely pushed [the Santa Fe Sport's] capabilities to new limits to conquer the pinnacle of challenges at Moab," Hyundai sums up.

What the future holds is unclear; we'd be surprised to see a camouflaged Santa Fe Sport join the standard, family-oriented model in showrooms.