General Motors has announced that it has launched a blog and social media site for its Saturn division, dubbed ImSaturn.com. The new site is intended to closer link Saturn with customers and potential customers, and also offer some exclusive content.
The new site will allow used to create their own blog or group, join other groups, and upload their own photos and videos.
General Motors views its Saturn brand as one of its youngest and hippest, so the new site seems to make sense for the brand. In addition, we like the idea that Saturn is trying to open an avenue of communication between itself and its pool of owners and potential buyers, much like Chrysler is trying to do with its own consumer advisory board.