Toyota has arrived the SEMA aftermarket show with tricked-out Avalons.

The Toyota Avalon might not seem like a natural choice for the annual SEMA aftermarket show in Las Vegas, but the Japanese automaker is hoping to change a few perceptions with its redesigned-for-2013 full-size sedan.

Two of the three SEMA Avalons were primarily developed by Toyota, while the other project was sourced out to an automotive lifestyle magazine.

DUB Avalon

The automaker partnered with DUB Magazine for a blacked-out, urban-oriented Avalon. Riding on 22-inch matte black TIS wheels wrapped in Pirelli tires and a lowered suspension, the Avalon has what Toyota calls an "audacious" stance. A custom body kit developed by the magazine's designers sets off the de-chromed Brilliant Black Avalon, while tinted windows and taillights further the custom look.

Inside, DUB went crazy with suede, applying it to the console, door panels and headliner and diamond-pleating it for the seats. A JBL-sourced audio system boasts three trunk-mounted subwoofers and no shortage of amplifiers.

TRD Edition

Toyota's performance division took a look at the historically soft Avalon in an effort to literally boost its standing against rivals like the Dodge Charger and Ford Taurus SHO. The dark red Avalon starts with a supercharged version of the standard 3.5-liter V6 engine. While Toyota is remaining mum about the Avalon TRD's power ratings, it's safe to say that it will put out well more than the stock car's 268 ponies.

Helping put power to the ground is a one inch lowering kit with KYB shocks and stiffened rear subframe bushings. The steering has been reprogrammed and uprated six-piston front and four-piston rear brakes use larger rotors.

Outside, the Avalon TRD boasts custom 19-inch alloy wheels wrapped in Michelin performance rubber, a two-tone paint scheme and tinted taillights. The interior wasn't left alone - perforated leather and red piping contrast with a 15-speaker audio system that includes two JBL amplifiers.

HV Edition

Playing Jekyll to the TRD's Hyde, the HV Edition is based on the 2013 Avalon Hybrid. While its powertrain is unchanged, the white with blue accents HV Edition features a number of visual changes.

A similar lowered suspension with KYB shocks and modified steering and brakes ensures that it will handle as well as its TRD sibling, however.

Inside, blue silver metallic leather combines with white perforated leather seat inserts for a wholly different feel designed to complement the blue-tinted accents outside.

Live photos by Andrew Ganz.