Apple CEO Steve Jobs had his sights set on revolutionizing the car industry.
Apple co-founder Steve Jobs reportedly wanted to take the auto industry by storm by creating his own passenger car, according to a member of the electronics giant's board of directors.
Board member Mickey Drexler, who also serves as clothing retailer J.Crew's CEO, told Fast Company in an interview caught on video that Jobs wanted to create a vehicle that would have "been probably 50 percent of the market," although Jobs didn't actually design his dream car, Drexler revealed.
"Look at the car industry; it's a tragedy in America. Who is designing the cars?" Drexler said in the interview, which was reported on CNet. "Steve's dream before he died was to design an iCar."
Jobs passed away last fall after battling pancreatic cancer.
Apple was notoriously quiet about working with automakers, even though the company's products had a profound impact on the mobile infotainment industry.
Unlike Microsoft, which has worked to integrate mobile devices and infotainment systems into vehicles ranging from Ford to Fiat, Apple's involvement never went further than basic Bluetooth and wired device connectivity. Automakers have told Leftlane that Apple was reluctant to dive too deeply into the automotive world because any investment would be difficult to pay off with the industry's limited volume. Although Apple could adapt its iOS to automobiles, the brand sells more of its own devices in a week than it likely would in so-equipped vehicles annually.
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