LA LIVE: Toyota Avalon TRD, Camry TRD

Rather than giving up on the sedans, Toyota presumably hopes the sportier packages will help attract a different type of buyer.

Toyota has brought its new TRD-tuned Camry and Avalon to the Los Angeles Auto Show.

Both feature styling enhancements penned by the company's California design studio, along with chassis and exhaust upgrades engineered by the Toyota Racing Development division. Toyota's 3.5-liter V6 delivers 301 horsepower and breathes easier through a cat-back dual exhaust with a throatier tone during idle and under acceleration.

The cars have been outfitted with thicker underbody bracing to increase torsional rigidity, while new coil springs lower ride height by 0.6 inches and new dampers help improve body control in corners. Front brakes are larger with dual-piston calipers, retuned for more direct feedback.

The Calty-designed aero kit includes a front splitter, side skirts, trunk lid spoiler and rear diffuser. Matte-black 19-inch wheels and red brake calipers help reinforce the sporty look.

Both the Camry TRD and Avalon TRD will arrive next fall for the 2020 model year.

Live photos by Brian Williams.