A Volvo exec suggests Luxe will help the automaker create an ownership experience that eliminates the need to personally refuel a vehicle, go to a car wash or drop off a car at a service center.
Volvo has acquired Luxe, a startup that specializes in on-demand valet and concierge services.
The San Francisco-based company has offered a service that allows customers to submit requests to have their car parked, refueled, washed or dropped off to a service appointment, among other time-wasting tasks.
Volvo plans to use the acquisition to bolster its own range of digital services that streamline the consumer experience. Luxe's platform can be used directly to implement pick-up and drop-off services, while its algorithms have other potential applications for products that require advanced routing, logistics planning and arrival time prediction.
"Our vision is a future in which technology simplifies life so you never have to stop at a petrol station, go to a car wash or even take your car in for service ever again," says Volvo chief digital officer Atif Rafiq.
Volvo did not disclose financial terms of the buyout.