Volvo's electrification offensive calls for the launch of five pure EVs, including two Polestar models.

Volvo is fully embracing electrification. The Swedish company has announced every new car it launches after 2019 will come with at least one electric motor.

"This is about the customer. People increasingly demand electrified cars, and we want to respond to our customers' current and future needs. You can now pick and choose whichever electrified Volvo you wish," explained Volvo CEO HÃ¥kan Samuelsson in a statement.

Electrification means many things in the automotive industry. Volvo isn't abandoning the internal combustion engine - at least not yet. Buyers will be asked to choose between mild hybrid, plug-in hybrid, and full-electric technology. Notably, the company will roll out a 48-volt hybrid system before the turn of the decade.

Volvo's electrification offensive will also include no less than five brand-new battery-electric models. Three of them will join the Volvo lineup, while the remaining two will be high-performance models developed by Polestar, the company's newly-established performance division. They're scheduled to debut between 2019 and 2021. More details will be announced at a later date.

"Volvo has stated that it plans to have sold a total of one million electrified cars by 2025. When we said it, we meant it. This is how we are going to do it," affirmed Samuelsson.

The fate of Volvo's existing, non-electrified drivetrains -- like the turbocharged and supercharged T6 -- is up in the air. They could be phased out in 2019 as new, more efficient models arrive, or Volvo could keep them around for another few years.