The yet-unnamed SUV will cost less than the Touareg.

Volkswagen has announced that it hopes to launch its long-rumored seven-seater SUV at the Detroit Motor Show that will open its doors next January.

Developed primarily with the United States market in mind, the yet-unnamed SUV will be considerably bigger than the Touareg and it will retail for a little less. It will compete in the same arena as the Hyundai Santa Fe and the Chevrolet Traverse but it will wear a more rugged look to avoid being classified as a crossover.

Although designed to haul around a large family and all of its gear, the SUV will be able to hold its own off the beaten path.

"Off-road, the SUV will not be as strong as the Touareg but it will be more than good enough to compete... It's an SUV in the European way - in the Volkswagen way," said Klaus Bischoff, Volkswagen's head of global design, at the Los Angeles Motor Show.

After greeting the show-going public in Detroit, Volkswagen's biggest SUV will go on sale in the United States before the middle of next year. Likely built in Chattanooga, Tennessee, it will arrive in dealerships as a 2014 model with a base price of about $35,000.