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Waymo ramps up marketing campaign ahead of service rollout

by Justin King
Waymo ramps up marketing campaign ahead of service rollout

The latest ad focuses on Waymo\'s roots at Google and its 7 million miles of real-world driving.

Waymo is apparently ramping up its marketing efforts ahead of service rollout to the general public.

The latest ad highlights Waymo's roots as Google's self-driving car project. The name-drop presumably aims to build trust in the Waymo brand following its spin-off into a distinct company under the umbrella of parent Alphabet.

The ad points out that Waymo's fleet has driven more than 7 million miles to date. It also shows animations of the car's machine vision and object identification systems.

The company is still inviting Phoenix-area residents to join an invite-only pilot program. The Valley of the Sun will likely serve as the launch point for a full commercial rollout. Recent supply contracts point to a quick expansion to more cities, however, with 62,000 Chrysler Pacifica Hybrid minivans and 20,000 Jaguar I-Pace EVs already secured.