Chevrolet Camaro, Mazda Kabura, Ferarri FXX honored for design

The elite of the automotive design community assembled yesterday at the North American International Auto Show in Detroit to honor excellence in automotive design by participating as judges for the new EyesOn Design Awards at NAIAS 2006. Unique among automotive design awards, the EyesOn Design Awards at NAIAS 2006 are the only automotive design awards to be judged solely by designers and they are only awarded to vehicles, both concept and production, introduced at NAIAS. The Aesthetics and Innovation Award, which focuses on the aesthetics of design; the very essence of design and the innovative way it brings out a new and significant design standard was conferred upon the sleek Mazda Kabura. The Concept Implementation Award, which centers on a concept scheme, or attribute, that is crafted to bring out the true brand or product character in a new and significant way was earned by the powerful Chevrolet Camaro. The Functionality Award, which focuses on how design conveys function in an efficient and useable way that enables the user to execute daily life in a proficient and constructive way, was given to the dynamic Ferarri FXX.