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Ford: no premium brands for sale

Ford: no premium brands for sale

Ford said today that none of its premium brands are up for sale. "None of our premium brands are for sale. The development of premium brands is part of our competitive advantage,"? said Ford's Lewis Booth. He also disclosed a very strong corporate attachment to the Premier Auto Group, despite very poor results from Jaguar over the last 17 years. "We are convinced that our strategy is sound. Over the years there will be an increased contribution by PAG to the bottom line," he said. Of the four badges in the PAG division, Land Rover, Aston Martin and Volvo were profitable.