Forget the spinners: pimp rims go high-tech (updated!)

In the last few days you may have read about some high-tech rims called Pimpstar. They're available from CustomWheel and they're unlike any rims we've seen before. Using built-in color LED lights, they can display any digital image on the wheels. Of course, none of this is too interesting unless you can see it in action. Luckily, we have a video after the jump...