LeftLaneNews
Cadillac BLS a flop in Europe?

Cadillac BLS a flop in Europe?

General Motors had high hopes for its Cadillac BLS sedan, which went on sale this April in Europe only. But according to Sweden's Göteborgs-Posten sales of the car have fallen far short of the projected 7,000 to 10,000 units per year. The car -- which is built in Sweden alongside the Saab 9-3 -- has sold just 400 units since sales began. What's more, production has fallen to units daily. At that rate, GM would build less than 1,500 units annually. The Leftlane Perspective: Are Europeans simply taking their time to warm up to Cadillac? Will they ever? The BLS has received largely positive reviews in the region, but its seems brand snobbery may still be a major factor.