Cadillac launches "Life. Liberty. And the Pursuit."

General Motors has officially launched its "Life. Liberty. And the Pursuit." marketing campaign for its Cadillac brand. First identified by Leftlane in April, the campaign aims to put the brand in touch with a younger demographic. A spokesperson told Automotive News many younger consumers knew about Cadillac's Escalade, but were unfamiliar with other models. This campaign hopes to change that, as well as the brand's overall perception. Some images after the jump...