BMW, Audi, and Subaru have apparently been taking shots at each other overseas with some not-so-subtle jabs about their competition. Apparently, it all began when BMW “congratulated” Audi for winning the South African Car of the Year, “from the winner of the World Car of the Year 2006.” Audi then responded with a boast about its six consecutive Le Mans victories. Later, Subaru decided send a message to both companies. While we can’t confirm the authenticity of these ads, they do fit the pattern established by BMW with its anti-front-wheel-drive ad. All three after the jump…
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08/02, 6:01 PM
posted by:
ehhh
Subie also attacked the GTI and their “fast” advertisements in a couple of different magazine. I say keep it up, its halarious.
08/02, 6:07 PM
posted by:
igor
I loved the stabs BMW and Subaru made at the Bunnies at VW …
Subaru with their line: “We do not need a made up character called Fast - STI 0-60 in 4.2 seconds” (or such like that)
And then BMW with their distorted “FWD” Bunny..
I love Marketing fights.
Igor
08/02, 6:09 PM
posted by:
Andre Neves
sorry Audi, but the average consumer isn’t buying your LeMans R8 racecar so they could care less.
And Subaru, A car isn’t just made up of just an engine.
08/02, 6:11 PM
posted by:
JIBBA
Its like Miller lite vs. bud light and then smirnoff ice decides to jump in. Hilarious.
08/02, 6:16 PM
posted by:
Dimwith
adds look FAKE
08/02, 6:17 PM
posted by:
Bertha Venation
hit him with yer handbag love! Can’t you just tell advertising is run by gay guys
08/02, 6:18 PM
posted by:
TurboMoe
THESE ADS ARE FAKE. First off, note how the Audi ad is extremely similar to the BMW ad, as if it were designed by the same person (both front view, both have words at top and bottom of car, etc…). Secondly, note how all three have the same sentence structure: congrats to *blank*, from the winner of *blank*.
It’s all photoshop.
08/02, 6:22 PM
posted by:
ehhh
They’re not fake. They look the same on purpose, to show that they are mocking a specific ad.
08/02, 6:26 PM
posted by:
ehhh
The Subaru STi ad goes: “When you go 0-60 in 4.7 seconds you don’t need a made up character called fast. It’s what makes a Subaru a Subaru”.
08/02, 6:34 PM
posted by:
TM
International Engine of the Year 2006 was won by the BMW 5 litre V10. Check the website.
http://www.ukintpress.com/engineoftheyear/winners/winner.html
The ads are fakes.
08/02, 6:47 PM
posted by:
BMan1113VR
The subaru one deffinetly looks fake.
08/02, 6:53 PM
posted by:
Joooooel
While awesome. They do seem fake.
On a side note, does Subaru sit down and TRY to come up with the ugliest car designs ever? Because they really are outdoing themselves.
08/02, 6:54 PM
posted by:
2006300C
OH!!!! NO YOU DIDN’T!!!!!!!
08/02, 7:02 PM
posted by:
e30e
Bmw won 3 engine of the year awards, so i guess that makes them even better than audi and subaru
http://www.ukintpress.com/engineoftheyear/categories04.html
08/02, 7:04 PM
posted by:
Tobbi
TM: the engine of the year is awarded in several categories… Subaru did indeed win in one of them…
http://www.ukintpress.com/engineoftheyear/winners/2_25.html
But come on, Subaru taking a stab at BMW (and Audi)… what is next? Is Daewoo entering the fight???
08/02, 7:11 PM
posted by:
Tristan
That pic of the subaru is my background. Ad fights are funny, as long as they’re not stupid
-Tristan
08/02, 7:11 PM
posted by:
pj
while funny they are fake. I say this because the text is usually more flush with the backgroun din these advertisments so as not to keep the eye away from the car
08/02, 7:13 PM
posted by:
MotorFull en Español » Guerra de anuncios entre BMW, Audi y Subaru
[...] (VÃa: Leftlane) [...]
08/02, 7:21 PM
posted by:
Sweaty Bollocks
Yeah because you really want your advertising to remind people of other peoples products
08/02, 7:29 PM
posted by:
Prof. Dr. Martin Winterkorn
All three advertizments are indeed fake. BMW AG and Fuji Heavy Industries have been informed by representitives here at Audi AG. It is Audi policy to take a firm stance against misrepresentation and slanderous activities.
If the publisher of thes images ist known to personal at LLN or contributors to this site please make the information be known at http://www.Audi.de. Danke.
08/02, 7:35 PM
posted by:
Betty Swollocks
Hey professor Winterkorn, keep up the good work, I’m loving your cars. How did youget the new Allroad to Prince Charles already when it has not been officially released yet?
08/02, 8:02 PM
posted by:
Mitch
GO AUDI!!!
08/02, 8:04 PM
posted by:
JSP
LOL… These are too funny!
(regardless of their authenticity)
08/02, 8:28 PM
posted by:
kmoney
Funny indeed, but my fav is still Audi (despite working at a BMW dealership. Audi was my favorite before BMW.).
08/02, 9:13 PM
posted by:
Anonymous
hilarious but the audi one is very weak tho
its not an a4 that actually won the award that they are bragging about.
08/02, 9:34 PM
posted by:
kmoney
Nor is that an A4 in the supposed “ad”. Its an A6.
08/02, 11:06 PM
posted by:
jonas
fakes… The Audi ad is a dead give away. Anyone that knows anything about design can easily spot the stretched type in the Audi Ad… These are huge companies and they shell out the big dollars for the top designers… Good designers don’t stretch type…
Also the type for the Subaru ad, although not stretched is just a bad choice. I doubt that type choice would make it to publication…
The BMW ad is the most convincing, but the background does seem suspect.
08/02, 11:39 PM
posted by:
British_Rover
Yeah I thought the Audi one looked kind of funny thought maybe it was a bad scan or something.
08/03, 12:10 AM
posted by:
Ben
lol Subaru came out of nowhere to attack BMW and Audi …
08/03, 1:02 AM
posted by:
Camron
this is f***ing hilarious! keep it up!
08/03, 1:03 AM
posted by:
Camron
^^^Ben, yeah Subie did come out of nowhere, lol, but when I read it i laughed out loud
08/03, 1:07 AM
posted by:
BAMF
Yeah, probably fake. But I wouldn’t mind seeing a lot mroe of these.
08/03, 1:42 AM
posted by:
Mike
Regardless of the authenticity (and the Subaru ad looks fake), this is just pathetic. Petty talk from BMW and Audi and then Subaru jumps in? Get a life…….
08/03, 2:33 AM
posted by:
al
man i say mercedes and mitsubishi should goin the fight!!!
08/03, 2:59 AM
posted by:
Saud
Haha, awesome ads!
08/03, 7:15 AM
posted by:
SiggiStef
Andre Neves may I remind you many new technologies have come from race cars such as F1 and Quattro. So dismissing that Le Mans victories isn’t smart.
08/03, 7:29 AM
posted by:
panda
that 3 series makes me sick. i like audi the best and bmw and audi are in different league compared to subaru. what the hell.
08/03, 8:30 AM
posted by:
dubb
hilarious ad’s, their amazing. Wish Audi had real wheel drive though. I love their cars, but im afraid there is no replacement for rear wheel. Stupid front wheels always have the back end floating around. Ex: mazda 6 at 100km on a strait, slight S in the road, back end starts to lift. and its supposed to be sporty
08/03, 8:44 AM
posted by:
gilby7
And then Microsoft and Disney will give you $4000… These ads look as fake as 90% of everything that’s really “true” on the internet. Put an alien’s head on Nancy Reagan’s body and put it on the cover of Star / National Enquirer / Globe. The internet and photoshop are the new trash magazines. Nothing is real. Or, not as much as people think anyway.
08/03, 9:36 AM
posted by:
Jon
Dubb, which is why Audi has Quattro.
Jon.
08/03, 9:58 AM
posted by:
1c3d0g
Sorry guys, but in this fight BMW is the winner, hands down.
08/03, 10:02 AM
posted by:
fromes
funny ads, but they all look fake
08/03, 10:15 AM
posted by:
andydru
Audi obviously is a superior car when comapred to the two wankers. I do think the ad spat is hilarious though!
08/03, 12:12 PM
posted by:
mike
Prof. Dr. Martin Winterkorn - This is not Slanderous or a misrepresentation, it’s fact and it’s not demeaning the product directly. Also, if you are the “Prof. Dr. Martin Winterkorn” you claim to be, I would expect you to be able to spell advertisement correctly.
08/03, 2:15 PM
posted by:
Anonymous
only the bmw one is valid coz the the car being advertised actually won the award.
08/03, 3:21 PM
posted by:
panda
but its ugly as hell
08/03, 6:43 PM
posted by:
dez
i know for a fact that the BMW ad is real as i saw it in an issue of top gear i believe it was. the audi and subaru ones im not sure of, but the first place i saw the bmw one was a magazine.
08/03, 7:31 PM
posted by:
Prof. Dr. Martin Winterkorn
Thankyou poster ‘Mike’ Being a proud Leonberg boy, and With my duties based here in Germany, I do not get to Converse in English as often as I would like. I as we all do as people enjoy the opportunity to learn. Perhaps you might enjoy to learn the German language!
The Misrepresentation I have remarked to is that We are the winners of ’six cosecutive 24 hours of Le mans’ when in actuality the historic victories took place in the years 2000, 2001, 2002, 2004, 2005 and 2006.
Also I belive it could be viewed upon as slanderous to an extent that these pround Companys would engage in banter of this nature.
Thankyou for positve comments regardless posters.
08/03, 10:29 PM
posted by:
Lauren
Subaru’s ad is so out of line it nearly makes me mad. Looks don’t win La Mans, looks don’t win car of the year (it’s a combo of looks, handling, performance and price). And BMW’s V10 won top prize at World Engine of the Year two years in a row!
Booo to Subaru for jumping on the wrong brand wagon with the wrong message.
08/12, 12:59 PM
posted by:
terry c
they’re all fake. notice how behind the lettering like “congratulations to..” it’s a little blurry. that only happens when someone types on a picture in ms paint. at least it happens when i do it… so to the creators: next time use photoshop =D
08/20, 1:16 PM
posted by:
Juniorblog
BMW, Audi, Subaru engage in advertising spat
http://www.leftlanenews.com/2006/08/02/bmw-audi-subaru-engage-in-advertising-spat/...
08/22, 6:07 AM
posted by:
subylicious
hehe, winding everyone one up… great ad. subaru’s rock. don’t need to be pretty to be pretty mean!! poor audi and bmw - first losing on the track and now on paper… tsk tsk.
08/29, 8:34 PM
posted by:
alex
Audi did win 6 straight, the missing victory you speak of in 2003 was won by Bentley. Bentley is part of Audi. Get your facts straight Prof.
Also, anyone who knows cars agrees BMW’s are for clowns. Enough said.
01/05, 5:44 AM
posted by:
dixa
The adds are funny, to all u guys saying these adds are fake, they are not I’ve seen all of them. but where’s Mercedes Benz add of the CLS mocking the BMW 745.