BMW not dropping "Ultimate Driving Machine"

Contrary to a recent Advertising Age report picked up by Leftlane and other news outlets, BMW will not drop its "Ultimate Driving Machine" tagline, ad agency GSD&M has said. "BMW has no intention of dropping, altering or in any way moving away from that great line," spokesman Eric Webber told Cars.com. Instead, the slogan will be run in addition to the new "Company of Ideas" campaign.