Honda not planning Tundra rival

Honda has no plans to build a competitor to the Toyota Tundra or other full-size pickup truck offerings from American automakers, according to a published report. John Mendel, senior vice president of automotive operations for American Honda says Honda's focus will remain on building efficient vehicles. In an interview with Ward's Auto, Mendel also seemed to suggested it would be very difficult to steal away market share from the Big Three in the full-size pickup segment. Mendel said Honda was content with the Ridgeline as its flagship pickup truck offering.