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General Motors launches flying car viral

General Motors launches flying car viral

Since Volkswagen had such a viral advertising hit — albeit not entirely planned — with its Un-pimp Your Auto advertising campaign, General Motors has decided to create some wacky videos of its own. Unlike VeeDub’s silly spots, the GM videos are not overt advertising, and will not air on TV. Instead, they are pseudo amateur video with mysterious GM cars flying through the sky as they do in GM’s official web, print, and TV campaign.

Rosemary Potter

About the byline

Rosemary Potter

Rosemary Potter covers “technology” and “automotive news” for LeftLaneNews. This beat fits the publication's focus on automotive news, technology and mobility, with a particular editorial interest in “mobility”. Their articles favour documented reporting that compares sources and makes uncertainty visible.