Ford developing single global design theme

Ford CEO Alan Mulally has a vision for "one Ford" unified by a global design theme from North America to Europe. North American design chief Peter Horbury and European design chief Martin Smith are said to be developing a common design language for all Ford-brand cars, Ford design vice president J Mays told Automotive News.





The new design palette will eventually replace Ford Europe's "kinetic" design theme, and Ford North America's three-bar grille. "We feel we'll be able to get to a common design language that's bold, as it should be for the American market, and is absolutely applicable to the European market as well," Mays said.